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Merregnon: Land of Silence

Merregnon Studios presented us with an exciting challenge: promote the launch of a brand new symphonic fairy tale. Our campaign reached an audience of over 1 million, with features in Wired magazine, Deutschlandfunk, coverage on the BBC and beyond.

Composer Yoko Shimomura is known for her work on multi-million selling video games such as Super Mario RPG, Kingdom Hearts and Final Fantasy XV. The launch of her new symphonic fairy tale, led by Executive Producer Thomas Böcker, was an opportunity to reach families and video game fans around the world and introduce them to the sound of the symphony.

We planned a full international media campaign, from announcement to post-release reviews, with composer interviews and arts and media news.

Our campaign achieved international media attention, with 833,000 views and engagements, and an audience of over 1 million. We placed the first ever article covering a female video game composer in the national German broadsheet, Frankfurter Allgemeine Zeitung, and features in Wired Magazine, Gramophone Magazine, BBC Radio 3, Classic FM, Deutschlandfunk and the international broadcast premiere on Scala Radio.

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